Bs... Cowbells has been a boon for the organization bringing fans together even with the crappy stadium and new demands... there was a huge mess here when they were named devil rays....
The cowbell bit fans have really run with... if it works for them... they should keep it up.
Hell.. as long as they field teams that play the game as well as they do currently... they're welcome to do ring the cowbell while they do the wave...